Monday 3 October 2011

A series of unfortunate names

1. Unfortunate product name of the day.
My partner and helpmate has been shopping. She decided that I needed a new can of deodorant (guided by her innate sense of stock control, rather than her sense of smell, honest).This is what she got. I'm really not sure about that name.

In fact, I'd go so far as to say that "Pure Game" is a rubbish name for a personal freshness product, at least for one aimed at consumers who don't want to exude the gamey aroma of a well-hung pheasant.

2. Unfortunate English place name of the day.

The Essex village of Shellow Bowells. It sounds like the sort of embarrassing medical condition the Queen might suffer from:

Excuse one, but one really must pay a visit to the ladies'. Shellow bowells, you know; they run in the family. Philip dear, mind the corgis while one's gorn...

And don't even get me started on Steeple Bumstead, Foulness, Mucking and Ugley...

2 comments:

Stephen Nottingham said...

Someone got paid for coming up with Pure Game. Unbelievable!

Andrew King said...

If they're setting the bar that low, maybe my new career as a branding consultant - or whatever job title the genius who came up with "Pure Game" answers to - is mine for the asking...